Alicia Castro
Branding / Packaging / Digital
Adam and Joe fan
Spicy food lover
About
About
About
Alicia Castro
Branding / Packaging / Digital
Adam and Joe fan
Spicy food lover
About
I love tiny things, curiosities, cinema, languages, history and mycology among other things…
Previously at Henkel,
currently at Total Design.
Based in Amsterdam.
I love tiny things, curiosities, cinema, languages, history and mycology among other things…
Previously at Henkel,
currently at Total Design.
Based in Amsterdam.
I love tiny things, curiosities, cinema, languages, history and mycology among other things…
Previously at Henkel,
currently at Total Design.
Based in Amsterdam.
01
Nationale Opera & Balet
Creative Director: Edwin van Praet
Strategy: Trudelies van der Poel
Designer: Adam Lane, Alicia Castro, Edwin van Praet, Martyna Piskorz, Timon Weerstand
Motion Designer: Kassahun Villa, Dennis Roverts
01
The National Opera & Ballet of Amsterdam, located in the heart of the city tasked us with developing a new visual identity and strategy that would bring all the different sub-brands under one family.
01.01
01.02
01.03
01.04
01.05
01.06
01.04
01
Nationale Opera & Balet
Creative Director: Edwin van Praet
Strategy: Trudelies van der Poel
Designer: Adam Lane, Alicia Castro, Edwin van Praet, Martyna Piskorz, Timon Weerstand
Motion Designer: Kassahun Villa, Dennis Roverts
01
The National Opera & Ballet of Amsterdam, located in the heart of the city tasked us with developing a new visual identity and strategy that would bring all the different sub-brands under one family.
01.01
01.02
01.03
01.02
01.03
01.06
01.04
01.07
01.08
01.09
01.10
01.11
01.12
01.13
01.14
01.07
01.05
01.06
01.07
01.08
01.09
01.10
01.14
02
Amsterdam Light Festival
Main designer: Alicia Castro, Martyna Piskorz
Creative Director: Edwin van Praet
02
Yearly held light art festival in Amsterdam. Brief: Imagine Beyond We devised a toolbox for them based on simple shapes, colours and gradients that can be combined in a myriad of ways.
02.01
02.02
02.03
02.04
02.05
02.06
02.03
02
Amsterdam Light Festival
Main designer: Alicia Castro, Martyna Piskorz
Creative Director: Edwin van Praet
02
Yearly held light art festival in Amsterdam. Brief: Imagine Beyond We devised a toolbox for them based on simple shapes, colours and gradients that can be combined in a myriad of ways.
02.01
02.02
02.03
02.04
02.05
02.06
02.03
02.07
02.08
02.09
02.10
02.11
02.12
02.13
02.14
02.05
02.07
02.08
02.08
02.07
02.09
02.10
02.13
02.06
02.05
03
Limburgs Museum
Main designers: Adam Lane, Alicia Castro
Creative Director: Edwin van Praet
03
Museum in the south of the Netherlands. The logo’s inspiration comes from both Limburg’s hilly landscape and the graceful swirl of the Meuse River.
03.01
03.02
03.03
03.04
03.05
03.06
03.06
03
Limburgs Museum
Main designers: Adam Lane, Alicia Castro
Creative Director: Edwin van Praet
03
Museum in the south of the Netherlands. The logo’s inspiration comes from both Limburg’s hilly landscape and the graceful swirl of the Meuse River.
03.01
03.01
03.02
03.03
03.04
03.05
03.06
03.07
03.08
03.09
03.10
03.11
03.12
03.13
03.14
03.07
03.08
03.09
03.07
03.08
03.12
03.09
03.10
04
El naranjo del claustro
Main designer: Alicia Castro
Creative Director: Alicia Castro
04
Artisanal confections crafted by nuns in convents. These sweets hold a significant place in our culinary heritage and have remained unchanged for centuries. This is an experiment on modernising them.
04.01
04.02
04.03
04.04
04.05
04.06
04
El naranjo del claustro
Main designer: Alicia Castro
Creative Director: Alicia Castro
04
Artisanal confections crafted by nuns in convents. These sweets hold a significant place in our culinary heritage and have remained unchanged for centuries. This is an experiment on modernising them.
04.01
04.03
04.02
04.05
04.06
04.04
04.07
04.08
04.09
04.10
04.11
04.12
04.13
04.14
04.07
04.08
04.09
04.09
04.11
04.10
04.13
04.07
05
Intolerant
Main designers: Alicia Castro
Creative Director: Rogier Bisschop
Imaginary: Stock by Pexels
05
Intoleran is an international provider of food supplements for intolerances. In designing the packaging, the primary goal was to break away from the conven- tional.
05.01
05.02
05.03
05.04
05.05
05.06
05.03
05
Intolerant
Main designers: Alicia Castro
Creative Director: Rogier Bisschop
Imaginary: Stock by Pexels
05
Intoleran is an international provider of food supplements for intolerances. In designing the packaging, the primary goal was to break away from the conven- tional.
05.01
05.02
05.03
05.04
05.02
05.04
05.03
05.07
05.08
05.09
05.10
05.11
05.12
05.13
05.14
05.05
05.08
05.07
05.08
05.06
05.12
05.09
05.10
06
Rijk Zwaan
Main designer: Alicia Castro
Creative Director: Edwin van Praet
06
Concept design for Dutch breeding company Rijk Zwaan. The aim was to showcase the brand in a caring way. Brief: showcase all the care that goes into their seeds.
06.01
06.02
06.03
06.04
06.05
06.06
06.06
06
Rijk Zwaan
Main designer: Alicia Castro
Creative Director: Edwin van Praet
06
Concept design for Dutch breeding company Rijk Zwaan. The aim was to showcase the brand in a caring way. Brief: showcase all the care that goes into their seeds.
06.01
06.02
06.03
06.04
06.05
06.05
06.06
06.07
06.08
06.09
06.10
06.11
06.12
06.13
06.14
06.07
06.08
06.09
06.09
06.10
06.12
06.08
06.14
07
Aegon
Main designer: Alicia Castro
Creative Director: Eddy Wegman
07
Dutch insurance company that specialises in pensions and asset management. We designed a simple, vibrant, and, above all, flexible visual identity based in joy rather than fear; age is only a number, you can retire at 30 or travel the world at 80.
07.01
07.02
07.03
07.04
07.05
07.06
07.06
07
Aegon
Main designer: Alicia Castro
Creative Director: Eddy Wegman
07
Dutch insurance company that specialises in pensions and asset management. We designed a simple, vibrant, and, above all, flexible visual identity based in joy rather than fear; age is only a number, you can retire at 30 or travel the world at 80.
07.01
07.02
07.03
07.04
07.04
07.05
07.06
07.07
07.08
07.09
07.10
07.11
07.12
07.13
07.14
07.07
07.07
07.08
07.09
07.11
07.12
07.13
07.10
08
Yuma
Main designer: Alicia Castro
Creative Director: Eddy Wegman
08
Group of creatives, developers, engineers, and IT architects that seeks to connect digital transformation with human nature. This identity revolves around everlasting transformation, the logo was designed to be mutable, alive, almost like a creature.
08.01
08.02
08.03
08.04
08.05
08.06
08
Yuma
Main designer: Alicia Castro
Creative Director: Eddy Wegman
08
Group of creatives, developers, engineers, and IT architects that seeks to connect digital transformation with human nature. This identity revolves around everlasting transformation, the logo was designed to be mutable, alive, almost like a creature.
08.01
08.02
08.03
08.03
08.05
08.04
08.07
08.08
08.09
08.10
08.11
08.12
08.13
08.14
08.07
08.05
08.06
08.07
08.08
08.09
08.10
08.14
09
Booming Jobs
Main designer: Alicia Castro
Creative Director: Eddy Wegman
09
Online career platform, aimed to establish an engaging visual identity that exuded boldness and punchiness. Custom font based on the open-source Bebas font.
09.01
09.02
09.03
09.04
09.05
09.06
09.06
09
Booming Jobs
Main designer: Alicia Castro
Creative Director: Eddy Wegman
09
Online career platform, aimed to establish an engaging visual identity that exuded boldness and punchiness. Custom font based on the open-source Bebas font.
09.01
09.02
09.03
09.04
09.05
09.05
09.06
09.07
09.08
09.09
09.10
09.11
09.12
09.13
09.14
09.07
09.08
09.07
09.08
09.09
09.12
09.10
09.14
alicia.dafny.penalva@gmail.com